While DJ and trackmaker Powder, real name Momoko Goto, might be best known for her globally ceremonious DJ sets and performances, the Tokyo-based artist today caught our attention with the release of her latest song “New Tribe” as well as its incredible animated music video courtesy of the team at AC-bu. In what might possibly be some of AC-bu’s greatest work to date, the music video tells the story of Powder’s transition from 9-to-5 officer worker to a world-renowned DJ… kinda.
It’d be a long shot to call Powder’s latest “New Tribe” normal; it’s a house track that pulls inspiration from all across the world, yet at the same time feels like something not of this earth. Fittingly so, the decision to work with the AC-bu team allow “New Tribe” to truly shine, bringing Powder’s powerful melodic details to life with their signature animation style.
Pulling real-world inspiration from the recent move of the iconic Tsukiji Fish Market to its all-new location in Toyosu, the video depicts a weary Momoko Goto attempting to hand in her letter of resignation before getting caught up in all sorts of fictional trouble. It’s this trouble that pushes Momoko Goto to finally hand in her resignation, thus prompting the birth of Powder, her internationally renowned DJ counterpart.
“New Tribe” toasts the global community Powder’s connected during her travels. Marching-band snares, breathy ostinatos, motivating chords, springy auxiliary percussion and bouncy melodic details – all Powder trademarks, coalescing into one of her most celebratory offerings yet.
Officially set to release via Beats in Space Records on February 15 both digitally and physically, Powder’s latest “New Tribe” and “Gift” will receive a run of 12″ vinyl that can be checked out here. Those interested in checking out further information on Powder, be sure to check out her official website.