Evangelion’s Collaboration with Fashion Brand GU is Incredible

Twelve more days; that’s how long we have to wait until we can get our hands on the recently announced Evangelion x GU collaboration collection. That’s twelve long and enduring days until I can throw my money at whatever poor cashier has to serve me, as I gush over the latest anime collaboration from Uniqlo sister brand GU. Set to release on March 13 here in Japan, I’ve been blown away by just how much justice GU is doing to the sleekness of the Evangelion series.


From start to finish, this entire collection rules. The best part? The most expensive item in the collection comes in at a total of 3,990 yen, which is at least an entire 1,500 yen more expensive than anything else. There’s not a single piece in the collection short of perhaps the film-branded sweatshirts that don’t feel entirely inspired, offering a sleekness unrivaled in functionality and simplicity. Seriously, this whole collection is seeming really, really good.

It truly feels like now more than ever before there’s a clear crossover between the worlds of anime and fashion. I’ve said this before, and chances are I’ll say it again sometime in the future, but it really does feel like we’re at a perfect balance right now where you can express what you love without needing to wear an all-over print of Asuka or Rei, and that’s perfectly okay with me.

If you’re interested in picking up the collection and are in Japan, pre-orders will go online between 5:00 am and 6:00 am (JST) on March 12. Orders can be made via the official online store for GU which can be found here, or made in-store at a physical location.

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