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The Growth of Virtual Youtuber Group ‘Game Club’ Proves Trend Potential

Here in Japan, there’s no trend more alive right now than that of Virtual YouTubers, with everybody seemingly giving it their all to create the best animated online persona to rack in the views and subscribers. I mean, just earlier this week we even shared a new book that teaches you how to become a Virtual YouTuber. There are over 1,000 Virtual YouTubers already, so it comes as no surprise that many believe the market to be stagnating. Virtual YouTuber Channel Game Club Project aims to prove that wrong, inching closer and closer to the 100,000 subscriber mark, with their first video uploaded just a month ago.

 

I’ve spent a bit of time now analyzing the charm of Game Club Project, and there are already a few things to take away from it differentiating them from the rest of the market. For one, unlike most channels, the Game Club Project actually consists of multiple members, with four members currently making up the club. Quickly browsing the channel info page, you’ll find a small handful of information about each member, as seen below:

Nice to meet you! I’m Kaede Yumesaki, president of the “GAME CLUB PROJECT” (*”ω”*)

I’m active in our game club that we’ve established in a high school in Tokyo!
Together with the other members who love games, we’re uploading videos as ‘Virtual YouTubers’ (∩´∀`)∩
If this made you think “sounds fun!” even just a little bit, please subscribe to our channel

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Members Introduction and favorite game
– Kaede Yumesaki : Pokemon US/UM, Shadowverse
– Ryo Kazami : Super Smash Bros. for WiiU
– Miria Sakuragi : Pokemon US/UM
– Haruto Domyoji : Splatoon2
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Each member of the club is highlighted in their own video upload, allowing fans of the group to pick and choose their favorite personalities or games, additionally meaning there’s a wider variety, allowing for a larger audience. As it stands right now, the majority of videos are currently only in Japanese-language, with English subtitles unavailable minus a few. That being said, it was easy enough to appreciate the characters interactions both on and off YouTube with each of them acting, well, like typical high schoolers.

 

The majority of the current uploads on the channel consist of a number of fan-favorite titles in Japan, but also ones often not focused on by Virtual YouTubers. With a heavy focus on Nintendo titles, you’ll find Pokémon, Splatoon 2, Smash Bros. Wii U, and even Shadowverse. This is, of course, in contrast to the usual battle royale-style game choices of Virtual YouTubers that have become so popular in the past. Most videos on the channel already hover around the 100,000 view mark, with some going as high as 450,000 views. Again, not bad for a channel that started uploading just a month ago.

It’s pretty easy to see why the channel is booming in popularity, and we definitely hope to see more creativity like this in the field. Here’s hoping Game Club continues to grow in the future, and hey, maybe even throw in some English-language subtitles for the international fans, aye? You can find further information by visiting the club’s YouTube channel.

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