JR East Stamp Rally, Video Game Art Celebrate 35 Years of Super Mario

JR East Stamp Rally, Video Game Art Celebrates 35 Years of Super Mario

Anyone who has ever navigated Tokyo’s rail system knows that the bigger train stations, with their maze-like passages, can sometimes resemble a video game level.

Starting on Oct. 8, some Tokyo-area stations will look even more like a video game when JR East and Nintendo celebrate 35 years of Super Mario.

They’re calling it Super Mario Play! Tokyo!, and it’s part of the railway’s Fun! Tokyo! campaign.  From what I’ve seen of the station art previews, it certainly looks fun. There will be Super Mario art on display, and a station stamp rally.


JR East Stamp Rally, Video Game Art Celebrates 35 Years of Super Mario
Super Shinjuku Bros.

First of all, Shinjuku Station will feature a special exhibition of Super Mario box art.

Oversized versions of various Super Mario game boxes will hang from the ceiling near the ticket gates at the South Entrance.  The wall will be covered with scenes from various eras of Super Mario.

(The South Entrance should look something like this from the outside.)

JR East Stamp Rally, Video Game Art Celebrates 35 Years of Super Mario
Mario Tokyo

Tokyo Station will also have Super Mario art.

The Tokyo art will feature the evolution of Mario, Luigi, the princesses, allies, enemies, and Bowser. Over the years, Mario has worn a lot of raccoon suits and frog suits, along with his usual overalls.

The Tokyo Station art will be on the second-floor deck of GRANROOF on the Yaesu (i.e. east) side of the station.

Because nobody likes it when the princess is in another castle, here’s what the outdoor area looks like in Google Street Views.

How To Play

The stamp rally will be held at 35 stations in the Tokyo area.

The rally will be digital with no rubber stamps or stamp passports.  To participate, you have to find a special Super Mario character panel at the station — the exact location is a secret.

Once you find it, scan the QR code on the panel to collect the stamp. There will also be a smartphone app for the stamps.

The rally starts on Oct. 8 and continues to Dec. 17.


JR East Stamp Rally, Video Game Art Celebrates 35 Years of Super Mario
Super Mario sticker

Of course, there’s more to it than just collecting digital stamps. If you collect QR stamps from five stations and spend 500 yen using a Suica card (or other similar IC electronic transit pass/ fare card), you can get a Super Mario rally sticker.

Collect 15 station stamps, and you can get a Super Mario case for carrying your transit pass/ fare card.

JR East Stamp Rally, Video Game Art Celebrates 35 Years of Super Mario
Super Mario carrying case

If you collect all 35 QR stamps, you will be eligible to enter a drawing for a Mario clock.  The clock features classic Mario’s pixelated silhouette.  You could also win 10,000 yen’s worth of JRE Points.

Incidentally, the Super Mario fun doesn’t end when you leave the station and get on a train. As we reported earlier, there’s a good chance that your JR East train will have a Rescue Luigi quiz on its video screens.

Online Rally

JR East will also have a special online rally.

Station stamps will be posted daily on a website (https://jresm-online.jp/). If you get 15 stations, you can enter a lottery for a pass carrying case. You will get a computer wallpaper if you collect all 35 stations.

The online rally will take place from Nov. 10 to Dec. 17.

Which Stations?

Yamanote Line stations Meguro, Ebisu, Shibuya, Shinjuku, Takadanobaba, Mejiro, Ikebukuro, Otsuka, Sugamo, Tabata, Nishi-Nippori, Nippori, Ueno, Okachimachi, Akihabara, Kanda, Tokyo, Hamamatsucho, Shinagawa and Osaki will take part in the QR stamp rally.

(Yoyogi, Harajuku, Shin-Okubo, Komagome, Uguisudani, Yurakucho, Shimbashi, Takanawa Gateway, and Gotanda won’t have stamps.)

Nishi Ogikubo, Ogikubo, Koenji, Nakano, Itabashi, Akabane, Oji, Kameari, Kitasenju, Koiwa, Ichigaya, Iidabashi, Ochanomizu, Omori, and Kamata will also participate.

Nintendo, JR East
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