Jujutsu Kaisen’s popularity has exploded since the premiere of the recent TV anime, with the series reaching a new sales milestone ahead of a record initial print run for volume 15.
While always a moderately successful manga within Weekly Shonen Jump since it began serialization in the magazine in March 2018, the quality of the recent TV anime adaptation has succeeded at not only bringing the manga into the eyes of more people, but has massively boosted its success and popularity. The anime has been warmly received by fans and newcomers alike, and although its recent sales success can’t be compared to that of Demon Slayer: Kimetsu no Yaiba just yet, it’s certainly a massive boost in popularity.
The latest announcement has confirmed that the number of digital and physical copies of Jujutsu Kaisen in circulation (note this doesn’t necessarily mean sold) will hit 36 million on Thursday with the release of volume 15. This is boosted by the manga’s first initial print run for a volume over a million, with 1.5 million copies of volume 15 being printed in anticipation of the expected sales success and to counter the possibility of the volume selling out.
— 呪術廻戦【公式】 (@jujutsu_PR) February 9, 2021
This is another impressive sales milestone for the manga to hit in just the last few months. When the anime initially aired, it was confirmed that roughly 8.5 million copies of the manga were in circulation. By January and the end of the first cour of the anime, it was announced that this had over doubled to 20 million, before reaching 30 million units in circulation at the beginning of this month.
We’re in a boom for Shonen battle manga buoyed by the success of series like Jujutsu Kaisen and showcased by the need for such a large print run for volume 15 in an attempt to satisfy demand from eager fans. With how much the series has grown in recent months, I have to wonder if even this large print run will be enough to prevent the new volume disappearing from store shelves.