‘Kimetsu no Yaiba’ Giveaway Hijacks 20 Shueisha Magazines to Promote Movie

Kimetsu no Yaiba giveaway

A giveaway to promote the upcoming Demon Slayer: Kimetsu no Yaiba movie is set to take over 20 different magazines across publisher Shueisha’s line-up, constituting an unprecedented campaign for Koyoharu Gotouge’s series. While free giveaways associated with Kimetsu no Yaiba are certainly not a new thing, one on this scale certainly is.

Free Kimetsu no Yaiba gifts will come attached to the following magazines while stocks last:

Weekly Young Jump issue 43

Coco Hana November issue

More November issue

Seventeen November issue

Saikyo Jump November issue

Ribbon November issue

Margaret issue 21

Marisol November issue

LEE November issue

Grand Jump issue 21

MEN’S NON-NO November 11

Weekly Playboy issue 43

BAILA November issue

Bessatsu Margaret November issue

Jump GIGA 2020 Autumn issue

Non-no December issue

MAQUIA December issue

SPUR December issue

UOMO December issue

Weekly Shonen Jump issue 44

Weekly Shonen Jump issue 45

Weekly Shonen Jump issue 46

That’s certainly a lot of magazines, consisting of pretty much every magazine in Shueisha’s current lineup. And while the usual suspects are here – Weekly Shonen Jump, Saikyo Jump etc. – there are also some oddballs: Non-no, a women’s fashion magazine; UOMO, a men’s lifestyle magazine, and Weekly Playboy, the gravure and tabloid news magazine where Kinnikuman is currently serialized.

As part of the unprecedented Kimetsu no Yaiba giveaway, fans can pick up a variety of prizes, ranging from posters, stickers, clear files, and even a folding fan. You can check out the full list via the official Shonen Jump website.

Kimetsu no Yaiba folding fan
I mean, look at this thing. It’s bloody gorgeous

If this giveaway has made one thing clear, it is the unprecedented mainstream appeal that Kimetsu no Yaiba enjoys in Japan. Obviously, you don’t get to become Oricon’s second-highest selling series of all time without branching out just a little bit, but the fact that Koyoharu Gotouge’s dark fantasy series appeals to far more than young boys is exemplified by its collaboration with magazines from such differing genres and demographics.

As such, one can only imagine what kind of a reception the movie will get when it releases on October 16, as well as when its final manga volume releases sometime in the future.

Join Our Discussions on Discord