With the release of the Kimetsu no Yaiba: Infinite Train movie just a few days away, the conbini Lawson will open a collaboration store on Tuesday at its Lawson Gate City Osaki Atrium store in Shinagawa.
Lawson has done various tie-in products and promotional campaigns with the anime series as early as April of last year.
However, the new store will feature an exhibition of some of their Lawson-exclusive Demon Slayer food and other goods.
鬼滅の刃：ローソンコラボ店舗お披露目 グッズ集結 描きおろしビジュアルも https://t.co/vL6TXyOX1f
— MANTANWEB (まんたんウェブ) (@mantanweb) October 12, 2020
In addition, the exhibition will be decorated throughout with pictures and illustrations of the main characters. There will also be a photo spot near the entrance.
One new illustration shows the characters dressed for modern-day Japan (the series normally takes place a hundred years earlier in the Taisho Era). For example, Tanjiro is still dressed in his usual green and black, but he’s also wearing a hoodie.
Out in front of the exhibition, Lawson’s fried chicken mascot, Karaage-kun, wears a familiar-looking green and black outfit.
New Demon Slayer foods, items
According to reports, Lawson will introduce several new Kimetsu no Yaiba items at stores across Japan this week.
A few of these will include:
- Karaage-kun kogashi butter shoyu-flavor, featuring Tanjiro Kamado’s and Kyojuro Rengoku’s swords
- Nezuko’s mushitori chicken and plum shirasu salad, with sticker
- Kyojuro Rengoku’s jambalaya rice ball
- Kyojuro Rengoku’s yaki curry bread
- Demon Slayer Corps sandwich, featuring Tanjiro’s lettuce, Zeni’s egg salad, and Inosuke’s yakibuta (wouldn’t you know his part would involve pork)
- Kimetsu no Yaiba mug with mandarin jelly
- Kimetsu no Yaiba melon milk
There will be other Lawson/ Demon Slayer promotions as well.
Among other things, Lawson will have a stamp rally. People can collect one stamp a day by using the Lawson app in stores between Oct. 13 and Nov. 30.
The stamps can then be turned in to enter a prize lottery. With more stamps, you can try to win better items. These include a 3,000 yen QUO card; a Demon Slayer figurine; and patterned cushions (green, pink, yellow and blue).
If you follow Lawson’s official Twitter account (@akiko_lawson) between Oct. 14-20, you could win an original shikishi signed by Natsuki Hanae, the voice of Tanjiro. You have to quote and retweet tweets with #鬼滅の刃ローソンスマホくじ.
The new movie will open on Friday, Oct. 16. As we reported earlier, it will be available in standard and IMAX sizes.