Lawson Opens Demon Slayer Collaboration Store, Releases New Tie-In Foods

Lawson Opens Demon Slayer Collaboration Store, Releases New Tie-In Foods

With the release of the Kimetsu no Yaiba: Infinite Train movie just a few days away, the conbini Lawson will open a collaboration store on Tuesday at its Lawson Gate City Osaki Atrium store in Shinagawa.

Lawson has done various tie-in products and promotional campaigns with the anime series as early as April of last year.

However, the new store will feature an exhibition of some of their Lawson-exclusive Demon Slayer food and other goods.

In addition, the exhibition will be decorated throughout with pictures and illustrations of the main characters. There will also be a photo spot near the entrance.

One new illustration shows the characters dressed for modern-day Japan (the series normally takes place a hundred years earlier in the Taisho Era). For example, Tanjiro is still dressed in his usual green and black, but he’s also wearing a hoodie.

Out in front of the exhibition, Lawson’s fried chicken mascot, Karaage-kun, wears a familiar-looking green and black outfit.

New Demon Slayer foods, items

According to reports, Lawson will introduce several new Kimetsu no Yaiba items at stores across Japan this week.

A few of these will include:

  • Karaage-kun kogashi butter shoyu-flavor, featuring Tanjiro Kamado’s and Kyojuro Rengoku’s swords
  • Nezuko’s mushitori chicken and plum shirasu salad, with sticker
  • Kyojuro Rengoku’s jambalaya rice ball
  • Kyojuro Rengoku’s yaki curry bread
  • Demon Slayer Corps sandwich, featuring Tanjiro’s lettuce, Zeni’s egg salad, and Inosuke’s yakibuta (wouldn’t you know his part would involve pork)
  • Kimetsu no Yaiba mug with mandarin jelly
  • Kimetsu no Yaiba melon milk

Lawson Opens Demon Slayer Collaboration Store, Releases New Tie-In FoodsThere will be other Lawson/ Demon Slayer promotions as well.

Among other things, Lawson will have a stamp rally. People can collect one stamp a day by using the Lawson app in stores between Oct. 13 and Nov. 30.

The stamps can then be turned in to enter a prize lottery.  With more stamps, you can try to win better items.  These include a 3,000 yen QUO card; a Demon Slayer figurine; and patterned cushions (green, pink, yellow and blue).

If you follow Lawson’s official Twitter account (@akiko_lawson) between Oct. 14-20, you could win an original shikishi signed by Natsuki Hanae, the voice of Tanjiro.  You have to quote and retweet tweets with #鬼滅の刃ローソンスマホくじ.

The new movie will open on Friday, Oct. 16. As we reported earlier, it will be available in standard and IMAX sizes.

Lawson, Koyoharu Gotouge / Shueisha / Aniplex / ufotable; Mantan Web Twitter account
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