Harajuku-based fashion brand Listen Flavor are one of the most internationally-recognizable Harajuku brands in operation, best known for their mix of modern gothic fashion sensibilities and pastel colors, as well as their various collaborative fashion lines. These collaborations have included everything from Danganronpa to Creamy Mami and Urusei Yatsura, each taking advantage of the brand’s unique style to create cute clothing that captures the property being celebrated. The latest such collaborative fashion line from Listen Flavor takes the mobile game and anime Magia Record: Puella Magi Madoka Magica Side Story and turns it into a eclectic line that both obviously and subtly capture the Magia Record series.
— Listen Flavor Official (リッスンフレーバー公式) (@ListenFlavor) September 4, 2020
My favorite of this line would have to be the Iroha Soul Gem shirt. This is a fully-black t-shirt with sheer black sleeves and hem, with an image representing Iroha’s soul gem printed onto the chest area, the same location it appears on Iroha’s magical girl outfit in the series. While probably the least stand-out piece of the set due to its subtle design, between the black design, sheer sleeves and printed gem, it could easily be coordinated with the right clothes to create a more subtle closet magical girl outfit of your own. That’s the impression I receive in the sample pictures used to promote the shirt by Listen Flavor as well.
The other items in the collection are more bold and up-front with their links to the Magia Record series, but no less nice. The Small Kyubey shirt with a large print of the character on the front is nice, and I like the Iroha and Yachiyo two-shot design, particularly in purple. While I prefer the design of the sheer-sleeved shirt with just Iroha’s soul gem on, a shirt with a printed pattern design of multiple soul gems from the game is also available. And if clothing isn’t what you’re looking for, special random pin badges, a Magia Record mirror and a make-up pouch are also on sale.
The Listen Flavor x Magia Record: Puella Magi Madoka Magica Side Story collection are now available to purchase from the Listen Flavor website and their store in Harajuku.