Burger King Announces “MAXIMUM the Challenge” Campaign

maximum whopper map

Burger King in Japan is kind of a magical place. I know it’s really weird hearing someone say that, but really, where else can you get a decent burger 24 hours a day? Sometimes it hits that special spot after a night out clubbing when you’re not feeling ramen but need that greasy fix. In the past, Burger King in Japan has done all you can eat events before but it consisted of just their base menu of whoppers, fries, and drinks. But this time, they’re kicking it up a notch with what they’re calling the “MAXIMUM the Challenge”, based on the MAXIMUM Super One Pound Beef Burger that the burger chain introduced this Summer.

maximum whopper sign

What makes it so “MAXIMUM” you ask? Let me tell you. It is a new limited availability burger which has mayonnaise, freshly cut onion, pickles, four slices of bacon, two slices of cheddar cheese, another two extra slices of cheddar cheese, 13-centimeter-wide sesame seed buns, lettuce, tomato, ketchup, salt, pepper, and FOUR flame-grilled patties. The “MAXIMUM” burger clocks in at a staggering 1.3 pounds and has over 2,000 calories in ONE burger alone. Now if that’s not “MAXIMUM”, then I don’t really know what is. Not to mention, you can eat as many of these as your body will allow you before turning itself on you.

When they say “All you can eat” they mean it, but there are a couple of caveats to this. With previous all you can eat campaigns that Burger King has done here, it included fries and drinks. This one does not. It is ONLY the MAXIMUM burgers. Furthermore, your all you can eat time is 45 minutes, but you have to put your last order in before 30 minutes into your 45 minutes. So technically, your all you can eat window is only 30 minutes.

The one catch here is that it’s only available at one location in Tokyo, and that is at the Burger King in Ochanomizu at the Saint Clair store between September 18th and the 22nd. There are a total of 10 slots available per hour and you will have a 45 minute period to make you wish you made a different decision. But trust me when I say this, those 45 minutes will be pure bliss. Afterward, not so much. You don’t get much aside from recognition from doing the challenge, but you do get a sweet sticker saying that you did it.

maximum whopper sticker

Participating in the “MAXIMUM the Challenge” all you can eat event will set you back ¥1,900 (about $18 USD). So if you’re in the Tokyo area and want to give this a try, you’d best be getting over to the Saint Clair Burger King in Ochanomizu and make sure that you have a REALLY empty stomach.


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