MIYAVI Featured in Gucci Off The Grid Campaign

Japanese samurai guitarist, humanitarian, and UNHCR ambassador MIYAVI has been featured in the newest GUCCI campaign, Gucci Off The Grid.

MIYAVI joins the iconic Jane Fonda, David Mayer de Rothschild, Lil Nas X, and King Princess in the newest campaign designed by creative director Alessandro Michele. Gucci Off The Grid takes the collection of artists, actors, and activists to an urban treehouse nestled high in LA’s city skyline.

Due to his work as ambassador for the UNHCR, strong family values, and consistent pursuit of a better future, GUCCI selected MIYAVI to model Gucci Off The Grid—making him the first Japanese man to appear in one of the brand’s global campaigns. MIYAVI is captured throughout the campaign wearing blue pieces from the collection that will be available exclusively in Japan.

MIYAVI made the following statement about his decision to get involved,

COVID-19, racism, refugee issue… I think it is the time to reconsider “relationships between people” and “co-existence with the Earth”.

This time, I have the honor to confront such global issues together with everyone from Gucci using the power of fashion.

In January, I attended the fashion show in Italy, and the attitude and the idea of using creativity to face up global issues of brand’s CEO Marco and creative director Alessandro got to me.

I think that this collection made of recycled nylon and bio-based sustainable materials has a profound meaning to fashion community in the future.

I will do my best as a musician, model and humanitarian activist.

Gucci Off The Grid uses recycled, organic, bio-based, and sustainably sourced materials to create a collection of pieces for those more mindful of the environmental impact that high-fashion can have. Many pieces feature ECONYL® which is a type of regenerated nylon made from nylon offcuts as well as pre- and post-consumer waste.

The genderless, sustainable collection of bags, accessories, shoes, and clothing pieces goes on sale June 30th, 2020. Pre-orders have already begun on the GUCCI website.

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