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Show Your Love of ‘New Game!’ with this Subtle Clothing Line

The worlds of anime and fashion are colliding, and this is something that I’m 200% okay with. If you’re anything like me, finding some little way to show your support for your favorite series is something you strive to do. Whether that be a small badge on your bag, or something similar in sense, it can be difficult to share what you love without feeling a little too obnoxious — and that’s where Japanese clothing label earth music&ecology comes in.

In a recent announcement from the fashion label, they detailed their latest collaboration with the ever-popular “New Game!!” series, which takes subtle aspects of the series and combines it with everyday fashion. Firstly, we see two pieces based off an original illustration created for the collaboration — or perhaps it was the other way around. A simple stark black and white for Aoba, and a diminished pink for Hifumi.


Perhaps you’re looking for something a little bit different, or simply want to show your appreciation of another character in the series. You’ll be able to do just that with your choice of four different colored hoodies, each representing a different “New Game!!” character. You’ll see purple for Aoba, dark red for Hifumi, a signature yellow look for Yun, and a deep sea-green for Hajime.


In addition to the clothing made available in the collection, you’ll also be able to get your hands on a few accessories in the collaboration. With your choice of a powerfully-lined shoulder bag, and a set of hair ties featuring each character’s signature style, it’ll be pretty easy to complete a fit within the collection.



If you end up making a purchase greater than 10,000 yen, you’ll receive a neat little bonus in the form of a badge. Orders are being taken for just a short period of time at earth music&ecology’s locations in Ikebukuro Sunshine Mall and Osaka’s HEP FIVE shopping center.

via Anime!Anime!

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