For those in a wheelchair, getting around town can be challenging; stairs, curbs, and other obstacles are difficult to overcome. However, Osaka Metro recently posted on YouTube an anime ad showing that accessibility is important and present.
The ad features the main characters from the upcoming romantic Kadokawa anime movie, Josee, the Tiger, and the Fish. In the ad, Josee, who is in a wheelchair, travels around Osaka with her apparent boyfriend, Tsuneo.
It’s a cute ad featuring a cute couple. Josee has no trouble navigating Osaka’s transit system, which is smaller but similar to Tokyo’s. The two of them travel by subway and by bus, and she easily rolls through a train station. They also go shopping, have crepes together, visit an aquarium, and sightsee around Osaka.
According to Osaka Metro, the ad takes place on the Midosuji Line/ Chuo Line, and on the Osaka City Bus. We also see the Water Tree artwork in the Izumi no Hiroba section of Whity Umeda, Umeda Station’s vast underground mall.
The ad also features the movie’s theme song, ‘Ao no Waltz’ by Eve. Osaka Metro used a mixture of new images drawn for the ad and scenes from the movie. In addition to being posted on YouTube, the ad will also be shown on TV, in web ads, and on digital signage at Osaka Metro stations.
Osaka Metro is also running a Twitter campaign where people who retweet certain tweets from Osaka Metro (@OsakaMetroOfcl) can win a signed poster.
2020/12/25（金）公開予定のアニメ映画『#ジョゼと虎と魚たち 』とのタイアップ企画の詳細が決定しました!
公開まで14日！
『ジョゼと虎と魚たち』&『Osaka Metro』をよろしくお願いします！
詳細はコチラ
↓https://t.co/BRJAanTNzm#OsakaMetro #ジョゼ虎 #中川大志 #Eve pic.twitter.com/Jy8G3kgWuc— Osaka Metro【公式】 (@OsakaMetroOfcl) December 11, 2020
The ad stays true to the central theme of the movie. The romantic film is about a college student who is ‘stuck’ until she meets Tsuneo. The movie stars Kaya Kiyohara as Josee and Taishi Nakagawa as Tsuneo Suzukawa and it’s based on a 1984 short story by Seiko Tanabe.
Josee, the Tiger, and the Fish will have its Japanese cinema release on Christmas Day.