Some collaborations just make sense, creating products not just inspired by the popular property in question but epitomize the property in almost every way. One sight of them just screams everything you need to know about the franchise in question. Yakuza-themed sake exists seems like an obvious invention considering the series’ concept, which is perhaps why it’s so surprising that, with the news Tokyo Sake Festival will collaborate with SEGA for both SEGA and Yakuza-inspired sake, that such an obvious invention didn’t already exist.
While not the first videogame-themed sake Tokyo Sake Festival has created as part of their Game Legends Series (they recently helped to create a PAC-MAN sake), it’s perhaps this creation which makes the most sense. In honor of SEGA’s 60th anniversary, which the company is celebrating with a range of special over the course of the next 12 months, these new sake bottles seek to celebrate the company’s heritage and celebrate this historic milestone. The sake is brewed by the Sempuku Brewing Company’s Miyuki store, initially founded in Kure City, Hiroshima Prefecture in 1856.
As part of the collaboration, a more generic SEGA version will be sold in a metallic blue bottle bearing the SEGA logo, and will be available from Wednesday. The Yakuza-themed sake differs slightly from this SEGA-branded bottle, however. This will be available in three variations inspired by the Yakuza series and in particular the newest title in the series, Yakuza: Like a Dragon. Produced by the same company, these will be available in Kazuma Red, Majima Black and Kasuga Black, each featuring customized logos on the front of the battle emblazoned with the respective character’s image. These will be made available at the slightly later date of July 7th.
Each of these bottles of sake will be available to purchase at either the Sempuku online or physical store, Tower Records via their online website or at the surprisingly yet-to-be-canceled Tokyo Sake Festival 2020, set to take place at the Shinjuku Sumitomo Building Sankaku Hiroba in Shinjuku, Tokyo on August 11th to 16th at a special GO SEGA booth. You can find out more about this festival over on the event’s official website.