The arrogant dog demon, or more accurately his voice actor Ken Narita, recently narrated a 20 second ad for volume 5 of the manga MAO. You can view the ad on the YouTube channel for Weekly Shonen Sunday TV.
As it so happens, the father of twins isn’t just promoting the release of a new manga volume.
He’s also there because select bookstores now have special MAO x Inuyasha stickers available (for a limited time only) when you purchase MAO manga. There are several stickers, including one featuring Sesshomaru.
(No, the name MAO x Inuyasha doesn’t signify a romantic pairing. We think.)
Sesshomaru isn’t the first Inuyasha character to promote MAO. Inuyasha (Kappei Yamaguchi) and Kagome (Satsuki Yukino) also provided short commentary on the manga for YouTube last year.
(Kagome even tells Inuyasha “osuwari!”)
The manga magazine Weekly Shonen Sunday (Shogakukan) has a long history with Rumiko Takahashi. It published such Takahashi classics as Urusei Yatsura, Ranma ½, Inuyasha, and Rin-ne. The magazine currently publishes MAO.
MAO started in May of 2019. The latest volume was released on Aug. 18.