Shibuya is a place for music, art and all things trendy. So it absolutely makes sense for an upcoming film like Spider-Man: Into the Spider-Verse to be featured there. As a part of the promotion for the film’s upcoming March 8 release in Japan, Sony Square Project in the Shibuya Modi building have started offering anyone that walks by the chance to experience an exclusive scene from the film in their special theater.
Outside, the screen on the Modi building intermittently plays trailers for Spider-Verse, including segments where it has footage of Shibuya with the same sort of anaglyph-like effect of the film. The advertisement then beckons viewers inside to try out their experience for free.
The experience itself has a maximum of five people walk in and sit on chairs atop a series of blocks in front of a series of speakers and a huge screen. They then played a special fight scene and a chase scene from the film, but during each impact or footstep, the “Haptic Floor Experience” beneath you would react. For instance, there would be a big vibration for a car crash or small taps when Miles is walking. The idea was to create a personal 4D experience and I wish I could have seen the whole film that way.
The experience also had other features like a station where you could become part of the movie trailer with a Sony Xperia phone and a series of artwork and behind-the-scenes production details from the film. Although since so many animators have come out and described their experience working on the film on Twitter, I felt that there wasn’t much more that could be shown in this gallery.
It won’t take much time out of your day, so if you’re in Shibuya, give the experience a go. If not for the cool haptic flooring, then for the exclusive scene from the film.