Sometimes, being in Japan means you can accidentally stumble on some rather welcome surprises. Just this evening, I happened to be in need of a few things and I wanted to browse a few shops, so I hopped on the train to Shinjuku a few stops and had a little wander. Most of this trip was pretty standard until I happened to stumble upon a seemingly normal department store blasting music from the Attack on Titan soundtrack. A quick wander around the first floor leads me to stumble upon a giant inflated replica of the head of the Colossal Titan. As it turns out, this department store in Shinjuku had just today started a special collaborative event with the Attack on Titan series.
The department store itself is the Shinjuku Marui Honkan located just a short walk from Shinjuku station, the same department store that also houses the recently-opened Apple Store that just launched in April last year. As you enter one of the two entrances to the building, you are greeted with an inflated head that is designed to look like the anime design for the colossal titan. It’s quite the intimidating presence, actually, with this head being taller than me and requiring me to stand outside of the entrance in order to see it all without having to strain my head at any moment.
Currently, this is all the collaboration consists of aside from some wall murals signifying that the collaboration has started, but things will be added to the event between now and its conclusion on May 6. On April 20, the sale of a variety of special and as-of-yet unannounced collaboration goods will be made available. Not only that, for the final few days of the collaboration from May 1 until it ends on May 6, life-sized statues of Levi and Eren will be displayed within the store (an exciting time for certain subsections of the Attack on Titan fanbase, for sure).
This collaboration only just began today and will be ongoing until May 6, with further details available on the department store’s official website. If you happen to be in Shinjuku before that date, even if you only go to see the Colossal Titan inflated head, it should be worth at least a cursory glance.