The Magical Pop Love of Aimer

Aimer Music

Aimer is a Japanese pop singer lyricist signed to SME Records. Growing up, her father was a bassist of a band and she was surrounded by music. By the time she was in elementary school, she began studying piano and looked up to Ringo Sheena and Utada Hikaru. Around the age of 15, she was inspired by Avril Lavine and began writing English lyrics. 

Her name comes from the verb ‘Aimer’ in French, which means ‘to love.’ Her soft lyricism and powerful voice have a powerful cadence that conveys an immense amount of emotions. 

Aimer in Anime

In September 2011 Aimer debuted the song ‘Rokutousei no Yoru’, which was selected by Fuji TV as the ending theme of the 2011 anime series No. 6. ‘Rokutousei no Yoru’ recorded its highest ranking at number 9 on the Recochoku music distribution chart. 

Her second single was released later that year in December 2011 called ‘Re:pray’ and reached number 1 in the Mora music download charts site. The song ‘Re: pray’ was chosen as the 29th ending theme for the anime Bleach. In August 2012, the single ‘Anata ni Deawanakereba: Kasetsu Toka’ was an ending song of Fuji TV‘s anime series Natsuyuki Rendezvous. 

In 2013 she released the single  ‘RE:I AM’, which was used as the ending theme for the penultimate episode of Mobile Suit Gundam Unicorn. In 2016 she performed the Season 5 finale song  ‘Akane Sasu’  for the anime series Natsume’s Book of Friends. 

In 2019 she recorded the ending theme song ‘Torches’ for the anime adaptation of the manga series Vinland Saga.

The Encompassing Sound in Aimer’s Studio Albums 

Sleepless Nights (2012)

This album was released in October 2012 with a total of 13 tracks. Her voice is her strength and what sets her apart for various games and anime series. Her versatility and dynamic range in tone add an immense amount to vivid storytelling. 

Boundless with an angelic voice and accompanying strings, her magnetic music reaches to a sweet and vulnerable tide of longing, wondering and dreaming. The title track ‘Sleepless Nights’ brings us to a quiet place where her voice really carries the entity of emotionality. 

‘Anata ni deawanakereba -Kasetsu touka’ does a really impressive job of showcasing not only her vocal range but also her amazing talent at conveying the layers of sound from her voice, the piano and light baseline. 

Midnight Sun (2014)

Released in 2014 with 13 tracks, In Midnight Sun she brings a newfound vocal atmosphere to the album. She continues to foster a beautiful grace in singing on love and matters of the heart. Her cover of ‘When You Wish Upon A Star’ is an enrapturing and lovely rendition of a classic. 

It is also really wonderful to see her stretch her singing abilities in English and the difference in tonality in a different language. 

Aimer Dawn Album

Dawn (2015)

Released in 2015, this album consists of 13 songs and includes many anime and game songs from the Fate anime/game series. There is a continued growth and progression we can hear in her voice and sound as she continues to create. Her rendition of ‘Moon River’ is poised with a beautiful tempo and added clock sound. 

Throughout the album, her voice melts over us with an immense amount of strength and beauty.

Daydream (2016)

Released in 2016 with 23 tracks, this album showcases an immense shift as she was predominantly more known for her ethereal and melancholic songs. Also, she collaborates more in this body of work which brought a new dynamic to the songs, while also challenging her to reach new heights with her singing. 

She continues to carry an amazing intentional emotional cadence, even with songs that are harder rock than she has explored before. There is more technique and variety here as she continues to hold fast to her musical imagery and emotional energy.

Sun Dance & Penny Rain (2019)

Released in 2019, this album consists of 10 tracks and Aimer really stretches her wings in this latest album as she boldly experiments with more electronic and dance elements within her music. 

‘Soleil’ radiates an ambient electronic peaceful ease that ushers in a new model for her that suits her voice well. ‘3 min’ really positions herself in a strong suit that follows both a pop and lyrical style as she adds in more electronics and weaves in and out of both and English and Japanese. This album gives her listeners so much to be excited for as her music continues to evolve; she isn’t afraid to try new things and continue to create various kinds of music. 

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