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VERDY: The Brains Behind ‘Wasted Youth and Girls Don’t Cry’

VERDY: The Brains Behind ‘Wasted Youth and Girls Don’t Cry’

Verdy, the famous mononymous Japanese graphic designer has always made headlines with his astounding streetwear labels. And since then, there’s neither any looking back nor a speckle of slowing down for the 32-year old designer. 

Born in 1987 in Osaka, Verdy gave a starting touch to his career at the Osaka Design School. He eventually took his first step by designing venue calendars, music festival posters, and artist flyers. 

He co-founded the VK Design Works in 2008 along with another fellow artist  K.I.T., though Verdy is its sole member now. 

The year 2012 marked a significant change in Verdy’s passion for fashion and helped him realize his endeavours in the graphic designing niche. 

Having parcelled his talents to Tokyo, the young Japanese graphic designer successfully launched his very first collaborative streetwear project with Hikaru Iwanaga fame BOUNTY HUNTER

This union gave Verdy a boosted start in his career and the Hikaru fame label’s close ties with  Jun Takahashi and the A Bathing Ape founder NIGO was an impeccable advantage for the aspiring designer. 

His new venture featured an anarchy symbol transformed into a smiley face along with the number ‘3’ for the eyes. It symbolized “Anarchy and Peace” and paved the way for reflecting Verdy’s duality of graphic language. 

Having tasted some influence from the 80s graphics like Gang Green and Minor Threat, Raymond Pettibon, and Black Flag, Verdy has expressed his longing for the famous people of the Ura Harajuku culture. 

His long-felt passion to produce something exceptional like NIGO and Skate Thing along with a touch of skateboard art has urged Verdy to take a big leap as a graphic artist in Japan. 

Inspirations that Embarked the Clothing Line across Japan

Verdy’s ardent love for rock, emo, and punk resonated with each of his designs. His recent popular releases titled Wasted Youth and Girls Don’t Cry are befitting examples that portray the Japanese designer’s promising approach to well-recognized brands. 

Both the labels are a blend of propitious indies tailored with a fusion of a high-plighted fanbase. Verdy’s Wasted Youth was introduced to the world in 2016 along with a famous skate team. The renowned brand also flaunts a logo that’s substantially inspired by the famous vintage Budweiser

His Girls Don’t Cry released almost a year later and this was a kind of a ‘wearable love letter’ he presented to his wife during their first trip as a couple to Los Angeles. 

She paired Verdy’s tee with a pop-up by Anwar Carrots, and when the people around initiated their curious questions about it, Verdy ultimately transformed it into a brand. 

And that’s how the famous and ever-stylish Girls Don’t Cry was born!

Verdy’s appetite for striking fonts and his impeccable ability to transform slogans into revolutionary logos foster a rebellious touch to fashion marked by an era influenced by other fashion houses alike. 

Verdy adds a nostalgic touch to his Girls Don’t Cry logo and it sort of feels like an innovation rather than a simple design that clamours your attention. 

Verdy’s Ultimate Collaboration with Top-Sellers

Verdy’s eventual collaboration with UNDERCOVER fame Jun Takahashi in 2018 was an eventual success tasted by the young Japanese designer en route to his unstoppable journey. 

His linkup with Takahashi on his Wasted Youth collaboration followed by the takeover of Undercover Madstore helped him build a reputation for himself among the well-known streetwear brands in and around Japan. 

In early 2019, Verdy’s another remarkable union with Human Made fame NIGO dropped a portfolio of the Human Made x Girls Don’t Cry series, and the latest version of this collection was released at ‘Store by NIGO‘ and later, the rebranded version saw its release ‘Store by Verdy’ marking the celebration of the “Verdy Day“.

Verdy’s passion for streetwear clothing has taken over almost all of Tokyo now. His collaboration with various popular and much-celebrated labels has helped the young streetwear graphic artist to take an elevated step in his aspirations. 

Of all his streetwear labels, Girls Don’t Cry and Wasted Youth have been making quite a buzz among youngsters over the years now. 

Verdy’s Girls Don’t Cry has come a long way to becoming one of the most shaking and perky Japanese streetwear brands. The fame of this collection has become so extensive and has led to a queue of about 2000 people whenever Verdy opens his pop-up shops in and around Japan! 

That’s incredible for a newbie label and all praises to the young designer’s innovative touch to his streetwear collections. 

Verdy’s Girls Don’t Cry is a piece of representative music in the form of alluring graphical prints and his preference to ‘only sell his collection in stores’ and not online has somehow led to an overcrowded setting whenever he announces a sale in his select stores. 

That’s something I applaud but if certain select collections are made available on online stores, it would be a great shopping experience for the like of us who love anything from Verdy’s signature labels. 

The tremendous collaboration between Girls Don’t Cry and Human Made took a step ahead with its Verdy Harajuku Day festival and brought about the “Story by Verdy” tag exclusively for the infinite fashion enthusiasts across Japan. 

This was one of the winning tactics scooped by Verdy and NIGO ahead of their “Girls Don’t Cry x Human Made” capsule. This exclusive range boasted Verdy’s whimsical graphics and Nigo’s unique take on the classic 1950s Americana fashion wear. 

Post the festival, the collaborative effort of both Verdy and NIGO went on to become a huge success in Japan and helped both the fashion-minded individuals to take their clothing collections to elevated heights.

Verdy’s Girls Don’t Cry x Nike SB Collaboration

Tokyo’s ‘Verdy’ fashion fever never halted ever since the famed graphic designer took streetwear to a spinning makeover over the years. His collaboration with Nike proved the same thing—unsurpassed fashion! 

The Girls Don’t Cry collaboration with Nike SB Dunk Low in the first half of 2019 featured an ensemble of two sneaker designs. 

One was dressed in a red leather finish with accents and contrasting red outsole and white midsole. The other design was fabricated with a crème leather on the upper complemented by off-white stripes and red detailing. 

Both the pairs came out remarkably well with the audience and Verdy’s “Girls Don’t Cry” embroidery on each of the shoes’ heels was an exceptional idea to flaunt the trademark Japanese label’s logo. 

The Japan-exclusive red pair was also sold at the famous  SPOTAKA Skate Shop Osaka and the series was eventually sold quickly, leaving behind curious buyers at stake! 

But that was not the end to the release of some amazing pieces from the Verdy + Nike collaboration. Both these fashion houses complemented their ‘kicks’ with a co-branded collection of matching tees and hoodies. 

UNIQLO UT | Rise Again By Verdy

Tokyo-based clothing graphic designer Verdy’s joint venture with Uniqlo UT unveiled a series of female-focused ‘Rise Again by Verdy‘ collections in the SS19 Capsule. 

This was a spectacular union of two individually-acclaimed fashion brands for a female-centric capsule in 2019. The famed Japanese designer’s collaboration alongside NIGO’s division at Uniqlo featured an array of graphic T-shirts and related one-pieces that were entirely focused on women’s streetwear. 

Verdy’s amazing collection under Uniqlo’s UT famed recognition arrived at Uniqlo Japan’s web store on May 27 last year. 

No sooner were the pieces available, than they were quickly sold out, leaving many Uniqlo collectors waiting for the availability of new stock.

Rise Again by Verdy is one of the best collections that was centered around women and children with a ‘positive message‘. 

Some of the quotes that were featured in this collection (also my favourites!) like “Live Fast, Live Long”, “Break The Mold”, and “I’m The Luckiest” was Verdy’s way of fostering the unsurpassed spirit of dedication even when the world witnesses changes. 

Fans of the Tokyo clothing artist both in and out of Japan were taken too well with his collaborative pieces. Verdy’s signature talisman and fonts featured in the UT collection were something unique that brushed the essence of streetwear with the Japanese appeal. 

Verdy’s unique collection featured in Uniqlo UT’s SS19 Capsule was witnessed with a small lookbook that took some help from the renowned Japanese model, Emma

The model’s long-standing understanding and friendship with the Tokyo-based graphic artist and Human Made fame and Uniqlo UT’s creative director Nigo helped in carving the whole campaign, taking it to the next level. 

Tokyo-based designer Verdy’s mind was submissive to a dramatic makeover post his first visit to Los Angeles. 

His subsequent meetings with friends who owned their labels and their ‘no care’ attitude to the minor things that he had struggled for and their unsurpassed approach to achieve what they liked made him transform into a zealous designer. 

His belief and confidence in collaborations with famous icons made Verdy prefer LA as one of his important business territories. 

The Japanese graphic artist has travelled across the globe and connected with a similitude of opportunities and some big names in the fashion industry all by himself. 

And this never-give-up attitude borne by Verdy has indeed helped him sculpt a name for himself among a handful of reputed labels. 

VERDY
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