Animal Crossing. Where do I start with you? You help me kill countless hours catching bugs, fish, terraforming, and building out my house, but one thing that I never really dabbled in aside from doing the initial tutorials is making my own clothing designs. It is just way too cumbersome to do so, and frankly, I don’t have enough talent to make anything worthwhile. But that’s all about to change as fashion brand XLARGE is bringing their Fall 2020 collection to Animal Crossing: New Horizons as downloadable templates that you can use for your character.
XLARGE is a fashion brand based in Los Angeles, California but has an immense following throughout Asia, especially here in Tokyo. You can’t walk around without seeing someone wearing an article of XLARGE clothing at least every 5 to 10 minutes. They took to the internet today to announce their Fall 2020 collection and what’s more, they’re making those designs available in-game inside of Animal Crossing: New Horizons. They’re making 10 of the designs available, so let’s take a look at them.
I personally think that this is a brilliant way to market their Fall 2020 line. Many of the people who may come across these designs whether through online play or through screenshots on the internet would likely want to know where these designs came from. With them making them downloadable within the game, they have the opportunity to grow to a market where not many people might know who they are as a brand.
I can only hope that other brands aside from the current few who have done this already take notice of what XLARGE is doing with this and attempts to do something along similar lines. Could you imagine a brand like BAPE or even something like Louis Vuitton or Burberry doing something like this?
XLARGE isn’t the first brand to do this however, as earlier in the year, Japanese streetwear brand CHLOMA did the same thing but made the designs available through their followers on Instagram and Twitter. Other high-fashion brands such as Marc Jacobs, Valentino, and Sandy Liang have also embraced the title to show off some of their fashionista threads.
The XLARGE Fall 2020 collection is available to download now in Animal Crossing: New Horizons by inputting the codes available on the images above.